Development Team

East Beach is a public-private initiative that includes the City of Norfolk, the Norfolk Redevelopment & Housing Authority, and East Beach Company, LLC.

The East Beach Company team is comprised of development and design professionals who have played significant roles in the creation and revitalization of a consortium of neighborhoods in Hampton Roads. Each member brings extensive experience in community planning, development, construction, sales, marketing and management. The principals include D.B. Bart Frye, Jr. of Frye Properties and manager of East Beach Company, LLC; Lawrence J. Goldrich of Larrymore Organization, and Alfred Abiouness, president of the engineering firm Abiouness, Cross and Bradshaw, Inc.

Frye Properties

Frye Properties, formed in 1978, is a residential real estate company in the Southeast. In addition to its leadership role in East Beach, Frye Properties has recently completed a $20 million reconstruction of the 434-unit Mariners Watch complex near the Ocean View Golf Course in Norfolk. Mr. Frye’s earlier public development experience included the rebirth of the Olde Towne Historic Neighborhood, on the downtown waterfront in Portsmouth, Virginia.

Bart Frye
Bart Frye
(view bio)

Larrymore Organization

Larrymore Organization has a long history of residential real estate developments in Hampton Roads, North Carolina and other nationally diversified locations. The company was founded by Lawrence J. Goldrich, a past president of the Tidewater Builder’s Association and a lifetime member of the National Association of Home Builders Board of Directors.

Larry Goldrich
Larry Goldrich

Al abiouness

Abiouness, Cross and Bradshaw, Inc. is a structural engineering form established in 1963. The company has been involved in some of the most significant development projects in the region including 150 W. Main Street in downtown Norfolk, Town Center in Virginia Beach and Westminster Canterbury on the Chesapeake Bay.

Al Abiouness
Al Abiouness







D.B. "Bart" Frye

D.B. “Bart” Frye | Managing Partner
Bart Frye oversees all aspects of the development of East Beach as the managing partner of East Beach Company, LLC.

Rock Bell

Rock Bell | General Manager
Rock is responsible for the day-to-day management of the development, and making the vision of this waterfront neighborhood a reality.


Mary Fagan | Office Manager/Realty

Jeremy Sommers

Jeremy Sommers | Town Architect
Jeremy offers both buyers and our Guild builders exceptional assistance with the design process of East Beach homes.


Julie Goodrich | Accountant

Julie is responsible for the day-to-day financial administration of East Beach Company, LLC.



Lance Jackson | Director of Development
Lance is responsible for the development of all of East Beach common area and infrastructure including the streets, landscaping, parks, and electrical power.




Bonita Mitchell | Site Maintenance
Bonita works on the site to maintain the parks and open space of East Beach Company, LLC.





East Beach Lifestyle